Door To Door Interview
N-equals’ team of interviewers screen and conduct face-to-face surveys with respondents. The interview is usually done with a number of pre-defined question at the respondent’s home.
Another methodology used extensively by N-equals. FMCG and CPG products are used under in-home usage conditions over a specific time period. The test product may be “identified” or the product may be “blind” and only identified by a code letter or number. Respondents will be asked a set of questions before using the product. They are also asked about their evaluation of and preference for the product after the in-home use experience.
Central Location Test (CLT)
N-equals has become the “go to agency” for CLT work in Vietnam. Data collection is conducted at a selected test site or multiple geographic sites. Interviewing is usually done face-to-face or self completion via computer. This can be done one-on-one or in groups. N-equals conducts all CLTs in Ho Chi Minh and Hanoi in our own dedicated facilities.
We collect data from respondents who are approached or intercepted in high-traffic locations such as grocery stores or shopping malls.
The N-equals team has experience to match any other with mystery shopping (MS) across a range of consumer and service sectors. MS is a research technique used by a wide variety of commercial, governmental and other organizations. It is effective to assess and improve the standards of services provide to customers by comparing actual performance against targets and standards provided by competitors. Provided that it is carried out professionally and with appropriate safeguards, MS is a valid, legitimate form of market research. MS does have certain unique characteristics that distinguish it from other types of research. In particular, “respondents” are not aware that they are the subjects of research. N-equals’ evaluators are specially trained to observe and measure the nature and quality of the services being offered to customers. These evaluators (“mystery shoppers”) pose as consumers and chronicle detailed information about their experience using questionnaires or narrative reports. We can record vists with digital equipment.
In-depth Interviews (IDI)
The N-equals team has strong expertise with IDIs, particularly for B2B research and specific consumer resarch projects. IDIs require that the interviewer elicit appropriate responses from respondents. In all IDIs, a discussion guide is essential to enable the interviewer to direct the flow of conversation. N-equals’ interviewers are typically trained moderators who understand the specific industry or area of interest.
Focus Group Discussion (FGD)
Using the N-equals’ facilities, this unstructured interviewing technique is used with small groups (8 to 10) of eligible respondents are invited to participate in a discussion about a particular topic. Our trained moderators guide the discussion for the respondents and create the appropriate energy and environment.
In Home Visits (IHV)
N-equals researchers visit respondents’ homes and interview them in their real-life environment. We observe their home lifestyle and environment to understand behavior, attitudes and values. These visits are often very insightful for our global clients.