Getting the most from your respondents with an experienced moderator

A good moderator will create the right environment for the group, guide the discussion without asking leading questions, probe beyond the participants’ initial answers by asking open-ended follow-up questions, and keep an eye on the time to ensure that each topic is covered in the right amount of depth.

Successful moderation of focus groups requires a great deal of skill and experience to create a comfortable atmosphere, ensure that dominant personalities don’t take over the group, listen attentively to everyone’s point of view and keep the discussion moving forward.

A great moderator is enthusiastic about obtaining the group’s insights and is able to keep the attention of participants so that at the end of 90 or 120 minutes everyone feels that the time was well spent and their opinion was valued.

N-Equals carefully selects the best moderators, with experience that aligns with the nature and topic of your research project. We will happy to recommend the most appropriate individual based on the research location, subject matter and language requirements.


We offer the best FGD and CLT facilities in Ho Chi Minh

Our inhouse FGD and CLT rooms have
On site assistance for respondents and client representatives throughout the booking
Live streaming solutions with Zoom
An FGD room with 2-way mirror for client observation
Projector and large-screen TVs
Use of flip charts / whiteboard, stationery and office facilities
Tea, coffee and light snacks for both clients and participants.
CLT room partitions, so all respondents have privacy
Extra lighting in all interviewer booths