Asking the right questions

A quantitative survey questionnaire is only as good as the questions that go into it – if the questions are ambiguous, leading or presented in the wrong order then the quality of the output will suffer.

We use our years of experience in market research to build questionnaires that are easy to understand, avoid creating preconceptions and have a logical flow to them. We start by understanding the key objectives of the survey, identify the key questions that need to be asked in order to address these objectives and then build the rest of the survey around these questions, and again make sure everything is culturally relevant.

We program all quantitative surveys in-house in Vietnam. We can also use client supplied interview links, as all our interviewers use tablets in-field.