Practical experience across a wide range of industry sectors

We recognise that many of our clients don’t spend all of their time thinking about market research like we do, so we’re always happy to use our experience to provide advice on the most practical and cost-effective ways of getting you the insights that you need.


In the automotive sector, N-Equals has supported B2B and B2C projects on electric vehicles, used cars, lubricants and engine conditioners, and paint finishing products.

Education & academic research

We has carried out academic research on educationand assisted clients in the education sector by recruiting respondents for a number of university-led academic research studies.

Energy & utilities

N-Equals has supported a number of projects relating to energy conservation and renewables including rapid recruitment for an online bulletin board about renewable energy, interviews with consumers about smart home energy devices, and interviews with B2B customers about gas purchases.

We also have experience in other areas of the energy and utilities sector: for example, we have arranged in-depth interviews with managers responsible for streetworks carried out by utility companies.

Fashion & style

Globally, the apparel industry is worth approximately USD1.5 trillion annually, while the global jewellery and cosmetics markets each worth around another USD500 billion annually. The vast majority of revenue comes from the sale of new items but recent years have started to see a rapid grow of ‘fast fashion’.

N-Equals has conducted many projects in Fashion & style sector which include footwear, textiles, and accessories.

Financial services

We have carried out many researches in this sector include, on behalf of group of banks (Greenwich), recruiting accounting managers, finance manager, treasure manager, director and CEO from middle to large corporations in Vietnam for in-depth interviews relating to banking and financial services.


N-Equals has conducted a number of market research projects in FMCG sector across categories. That include food, beer, beverage, snack, personal care, home care, grooming, cosmetics for leading companies such as Unilever, Nestle, Abbott and Pepsi. In the B2B space – we have partnered with the world’s leading consulting and audit firms.

Healthcare & OTC pharma

Healthcare market research is one of N-Equals’ focus areas and we have a strong track record of recruiting patients, healthcare professionals (HCPs) and healthcare managers to take part in interviews and focus groups. We have recently recruited patients with conditions that include diabetes, psoriasis, eczema and joint injuries are amongst the conditions that we have recently helped to research and recent HCP recruitment projects have included general practitioners, nurses, cardiologists, endocrinologist, haematologists, nephrologist, oncologists, pulmonologist, dieticians experts and so on.

Real estate (Property)

N-Equal’s experience in the real estate industry include projects in the Vietnam for operators of co-working spaces, interviews with flat and house renters, interviews with estate agents.


We has successfully completed many projects for both online retailers of products ranging from cars to insurance. Projects with bricks-and-mortar retailers include face-to-face interviews with shops that sell mobile phone top-cards, pharmacy audits and groceries.


N-Equals have successfully completed a large number of projects for technology companies covering a diverse range of topics including smart homes and smart devices, virtual reality headsets, enterprise software, mobile apps, and social media.

Transport & logistics

N-Equals’ market research experience in the transport and logistics sector includes in-depth interviews with bulk shippers, trucking companies and freight forwarders, interviews with delivery drivers in Vietnam.
Travel, tourism & recreation

N-Equals’ has supported a wide range of different projects in the travel, tourism and recreation sector including telephone interviews, in-depth interviews and forcus groups.