N-Equals is a market research data collection agency located in Ho Chi Minh City, Vietnam.

We are market research participant recruitment and project management experts. We offer unmatched fieldwork services in over Vietnam. Our clients include consumer and B2B product companies, full-service market research agencies, and advisory firms

Altogether Fieldwork

When you’re ready to conduct qualitative or quantitative market research fieldwork in Vietnam, you need a partner who can run with your plan and execute it exceptionally well. You want a company that understands your recruitment and facilitation needs for focus groups, in-depth interviews, ethnographies, online bulletin boards and surveys of all types and can deliver the right participants when and where you need them.

Qualitative Market Research

The key to qualitative research which provides real insights lies in getting the perfect participants. With years of experience in the market research industry, you can rely on our team to find the right people to take part in both face-to-face and online qualitative market research.

Focus Groups

Collect insights efficiently and generate new ideas by running online or face-to-face focus groups with carefully selected participants.

In-Depth Interviews

Explore issues in detail, address sensitive issues or gain specific insight from experts by conducting one-to-one IDIs either online or face-to-face.


Observe participants using a product or service in their own environment, at home or work

Quantitative Market Research

N-Equals offers respondent recruitment for online surveys and traditional quantitative market research studies worldwide, as well as providing programming and hosting, advice on designing screeners and questionnaires, professionally tabulated results, and easy-to-follow reports with clear conclusions.

Telephone Interviews - CATI

Use Computer-Assisted Telephone Interviewing (CATI) to conduct quantitative research with niche audiences that would not be accessible via an online survey panel.

Face-To-Face Interview - (CAPI)

Use Computer-Assisted Personal Interviewing (CAPI) to collect insights from respondents in a particular location or context or to conduct face-to-face quantitative product testing.

N-Equals delivers research for many of the world's best-known brands

We have a proven track record of assisting many of the world’s leading companies and public sector organisations. Our work has included research for:

Agency relationships
Consultancy Relationships

Audiences that we recruit

Consumer market research

We help clients to understand their customers better by recruiting a wide range of consumers, including teens/young adults/Gen Z, Millennials/Gen Y, Gen X and baby boomers. We also recruit opinion elites and high net-worths.

B2B market research

We use a multi-faceted approach to recruit most types of B2B profiles, including decision makers, senior managers and business owners, mid-level and junior managers, specialist departmental functions and tradespeople.

Technology market research

We pride ourselves on our understanding of technology and some of our biggest clients regularly rely on N-Equals to deliver high-quality samples of consumers who use particular apps or hardware, and B2B technology decision makers.

Healthcare market research

We regularly recruit healthcare professionals (HCPs), healthcare managers, payers, commissioners and patients to take part in healthcare market research for a range of purposes from branding to new product testing.