River sampling

N-equals offers online river sampling for clients who are budget conscience. River sampling is an online sampling method that recruits respondents by inviting them to the survey while they are doing some other online activity. The cost effectiveness and flexibility of river sampling, in particular, will boost its popularity when it comes to making marketing […]

Central Location Tests (CLT)

By conducting CLT (central location test), participants can register feedback when they have tasted or touched the actual products at a specified venue. It allows for the evaluation of product appeal that would be difficult to measure via an online research screen. CLTs are ideal when it is difficult for participants to give feedback on […]

Face-to-Face Interviews (CAPI)

CAPI stands for computer-assisted personal interviewing. This is a form of face-to-face interviewing where the interviewer reads the survey questions from a tablet device and inputs the respondent’s answers directly to the device. This is an ideal approach where you want participants to touch, taste or smell your product before giving quantitative feedback on it. […]

Telephone Interviews (CATI)

Not everyone is online, but we can still leverage technology to reach those who aren’t. In CATI (computer-assisted telephone interviewing) interviewers follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds. CATI is most effective for large-scale, structured interviews. In order to capture the […]

User Experience (UX) Testings

User experience (UX) testing or usability testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing apps and websites. A typical session lasts 60 to 90 minutes and can be conducted in a research facility or via a remote online […]


Ethnographic research is a qualitative research method where the researchers observe participants using a product or service in their own environment, typically at work or at home. Ethnographies can take advantage of a range of technologies and approaches to glean valuable information about the customer’s experience using a product or service. Ethnos can be used […]

In-depth Interviews

In-depth interviews (IDIs), where a moderator interviews a single respondent, can be crucial for exploring delicate subjects or accessing hard-to-reach demographics, whether face-to-face, online, or over the phone. It may also be useful to conduct IDIs instead of, or in addition to, focus groups when you want to obtain a lot of detailed information from […]

Focus groups

Focus groups allow participants to combine experiences and perspectives to explore ideas in depth. Commonly used during creative and conceptual development, they help you understand your customers’ needs, perceptions, and beliefs. A focus group discussion typically comprises 6 to 8 participants plus a moderator and lasts between 60 and 120 minutes. The moderator is there […]

Travel, tourism & recreation

N-Equals’ has supported a wide range of different projects in the travel, tourism and recreation sector including telephone interviews, in-depth interviews and forcus groups.

Transport & logistics

N-Equals’ market research experience in the transport and logistics sector includes in-depth interviews with bulk shippers, trucking companies and freight forwarders, interviews with delivery drivers in Vietnam.